1. Capture ticketing data to help identify donors –
Arts Organizations always have a unique pool of customers who purchase tickets. These are usually people with a deep interest in art and also in the working and goals of these organizations. These are the best people to look into to raise funds from. The best time to approach these potential investors is when their interest levels are at its peak. Organizations that are high performers usually harness the information collected during the ticketing process to benefit from the list of potential investors. This information can be obtained from online ticket purchases, visitor kiosks, and surveys, etc.
2. Take advantage of memberships to boost potential investors –
It is a good idea to let the donors feel more involves with the organization by patronizing the concept of membership. The benefits of memeberships are that it is an excellent way of engaging people in your organization’s mission on a regular basis. Meanwhile, you can use this opportunity to get them to invest financially in your organization. Doing this can help you avail generations of donors or investors. The benefits of this include, valet parking, discounts, backstage tours, post-performance receptions, event privileges, magazine subscriptions, and free admission, etc.
3. Work on building an inner circle –
Most organizations usually witness active fundraising on the part of their board and volunteers. If yours is not like that, it is a good idea to propose the same. Mold a board candidate in such a way that he/she has a circle of friends who showcase similar giving capacity and also interest towards artwork. You are required to ensure that the board members reach out to these friends of yours and help the development team keep up a personal touch and strengthen the organization’s prospect investors.
4. Make a sizeable investment in Screening –
An upgrade of your current investors and the identification of new prospects is key to the growth of an organization. For this purpose, invest in the screening of the investors and prospects to gauge who has or doesn’t have the capacity, affinity, and propensity to contribute to your organization. Doing this will help you fill all the necessary gaps and also deepen your data records to help you prioritize better.
5. Proactive data management –
For fundraising to be successful it is essential to ensure all information is recorded and the donor list is up-to-date. The DMS or the Donor Management System helps secure, accurate results from the wealth and research screenings. A DMS that is managed well and has a solid implementation plan is indispensable. DMS permits your team to compile information regarding all the investors including things like contact information, history, ticketing history, special event attendance and other interactions with the organization.